GG TAKES PART IN INSPIRED BY ICELAND NEW CAMPAIGN
Inspired By Iceland, a joint marketing initiative for Iceland, known for its heart-warming and humorous campaigns, has united the country's industries and voices to provide a comprehensive story of Iceland today. The aim is to raise awareness of Iceland as a great place to visit, as a source of quality in food, products and experience and a great place to invest in and do business with.
This cooperation across industries provides the broadest understanding yet of Icelandic life and culture through a guide to the country called the 'A to Ö of Iceland' which explores three themes:
- 'Journey' which delves into the depths of the Icelandic travel experience and tells the story of Iceland as a responsible travel destination in all seasons.
- 'Living' which explores how Icelanders have used innovation, natural resources and creativity to thrive and tells the story of Iceland as a progressive and modern society.
- 'Taste' which is the story of the purity, quality and natural sourcing of Iceland's food and drink and how Icelandic food is ingrained in Icelandic culture.
All the experts in the guide passionately share their stories to provide global fans of Iceland with a broader, deeper and truly intimate portrait of their unique country.
Gentle Giants is a proud partner of this new campaign. As a part of the cooperation, Gentle Giants invited a group of journalists, who were on a press trip in north Iceland earlier this month with Inspired By Iceland, on a GG2 Big Whale Safari as well as a small get-together in our new headquarters in Húsavík. The visit was successful and the company is happy to team up with Inspired By Iceland to promote Iceland as an attractive destination.
More information about The A-Ö of Iceland can be found by visiting Inspiredbyiceland.com
-Daniel